James Irvine has had over fifty-four years in the wine industry in both wine making and wine marketing. This rare combination enables him to look past the wine, to understand and yet intrigue consumers with superior stylistic wines that are an absolute joy to the consumer. While having wide experience of global wines, at superior premium levels, he has never tried to impose the European approach on the wines he makes. Rather he seeks to maintain the individuality of the particular vineyard and its regionality in bringing forth its strengths and rewards.